A Dealmaker's Dream plus The Art of Recasting

Have you ever been shafted out of a fee, a commission, or your share of a deal? If so, read on ...

If you look at the great entrepreneurs of our era - Kirk Kerkorian, Donald Trump, and Rupert Murdoch, to name but a few - the one thing they all have in common is that they are great dealmakers. All of them hire others to handle their day-to-day operations, while they work on identifying and closing lucrative deals.

And so it is with many individuals in a wide variety of occupations, people who have used their dealmaking prowess to build empires. Wolfgang Puck is undoubtedly a great chef, but probably no better than thousands of other great chefs. From what I know of his rise to the top, it is clearly because he is a dealmaker supreme, who found a way - make that many ways - to transform himself from a gourmet chef into a culinary empire.

Ditto Howard Schultz, the man who built Starbucks into a global phenomenon. Start a chain of coffee shops? Are you kidding me? What a terrible idea. Nevertheless, in the face of declining coffee sales in the U.S., Schultz had the audacity to charge $3 for a cup of the world's dullest and most common drink - and served it in a paper cup, to boot!

And this came about at a time when the world appeared to be moving too fast for people to slow down, relax, and enjoy a cup of coffee, as they did in the good old days. Now, with $30 billion in sales, Schultz leaves the day-to-day management to CEO Jim McDonald, while he travels the world making deals to further expand Starbucks' reach.

I could go on and on ... with Steve Riggio, who built Barnes & Noble into a retail giant and, in the process, transformed the way bookstores do business ... with Martha Stewart, who built an empire by teaching women how to excel at being good housewives ... with George Lucas, who created a one-man industry based on a single story. The list of dealmaking, empire-building entrepreneurs is endless.

But even these giants pale in comparison to Bill Gates. Many people think of Gates as a computer geek who made good because of his awesome techno-skills. But Gates is much more than a computer maven. The real roots of his success lie in his incredible dealmaking skills.

As pretty much everyone knows by now, Bill Gates did not invent the DOS operating system that launched Microsoft into the stratosphere. What he did do, however, was make the deal of the century when he negotiated the purchase of DOS (referred to at that time as "86-DOS") - for a mere $50,000!

Funny how life works. I'll bet you don't even know the name of the guy who actually wrote the DOS program (for a now-defunct company called Seattle Computer Products). It was a twenty-two-year-old programmer by the name of Tim Paterson, and he accomplished the feat in - get this - four months.

Paterson got paid pocket change for his efforts, while Gates parlayed the acquisition of Paterson's creation into becoming the richest human being on the planet. I guess I could say that life isn't fair - but if you're over twenty-one years of age, you already know that.

Of course, Gates was just getting started. He then turned right around and set up a meeting with top execs at IBM. At that now-historic gathering, the IBM corporate types wore pin-striped business suits, while Gates showed up in a stained T-shirt. According to one observer who was at the meeting, he looked like a seventeen-year-old kid negotiating with grown men.

But underneath that nerdy-kid persona was a master dealmaker. Gates managed to negotiate the second deal of the century when he got the guys in the pin-striped suits to agree to install DOS in all of IBM's PCs.

And he still wasn't through. Perhaps an even more masterful dealmaking accomplishment was that Gates reserved the right for Microsoft to sell DOS to other companies. That one dealmaking coup (which, in dealmaking parlance, I like to refer to as a "throwaway bonus") laid the foundation for Microsoft's worldwide domination of the software business ... and, to use a fitting clich?, the rest is history.

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When I was a young real estate broker, a wealthy builder ("Al") once said to me, "Though it goes against conventional wisdom, I can tell you with certainty that having the best product or service in your industry doesn't guarantee success. The twin keys to making money are dealmaking and marketing. And of the two, I would argue that dealmaking is what makes marketing possible."

I was fascinated by Al's comments, and anxiously began to pursue the subject with him. When I asked him which businesses best lent themselves to dealmaking, his answer not only surprised me, it had a major and permanent impact on my approach to business.

He said, "The nature of the business is irrelevant. I like to think of dealmaking as a profession unto itself - the world's highest-paying profession. Things don't just fall into place by accident. A good dealmaker understands that it's his job to finesse things into place. And that's true in any kind of business."

His words were nothing short of life-changing. They've been indelibly stamped on my forebrain for three decades, and have paid huge dividends for me ... in the real estate business ... in the cellular-telephone business ... in the newsletter business ... and in scores of other businesses and side deals that I've been involved in over the years.

Clearly, good marketing is crucial to business success, but adept dealmaking must precede marketing. Why? Because if you don't make the deal, there's nothing to market! Bill Gates is the poster nerd for this. He's proven to be a great businessman and marketer, but he never would have been in a position to market DOS had he not first negotiated it away from Seattle Computer Products.

It's easy to see this same principle at work in every kind of business one can think of. For example, anyone who's had any experience in buying and selling real estate knows that the money is made at the time a property is purchased. Meaning that if you buy a property at the right price, your profit is locked in before you even try to sell it. Your marketing ability then determines how long it will take for you to cash out.

Al's insights into dealmaking proved to be the spark that catapulted me to seven-figure income as a real estate broker while still in my twenties. I worked exclusively on large apartment developments, and was very good at marketing them. But the real reason for my success was my ability to locate makeable deals, get the owners to sign my listing agreement, and, finally, close the deal once I had a serious buyer lined up.

Years later, Al's dealmaking insights were also responsible for my becoming a bestselling author. Now, you might be wondering, "But wasn't the quality of your writing important?" Of course it was. Quality is important in any business.

In fact, the most gratifying aspect of being a writer is receiving letters and e-mails from readers who tell you how much your work has impacted their lives. It's a high that's almost impossible to explain. Hearing from readers tells you whether or not you are delivering value to your audience.

Nevertheless, had I not become a master dealmaker early in my business career, I never would have been in a position to share my writing with millions of readers around the world. Everything that has happened to me in what may appear to be a charmed life is a direct result of my dealmaking and marketing efforts.

On more than one occasion, I've been asked if I view dealmaking as an art or a science. Interesting question. In all honesty, I would say that some of the basics are scientific, but, on the whole, dealmaking is an art form. And the only way to excel at an art is to learn the best techniques possible, then practice those techniques over ... and over ... and over again.

Problem: Unlike dancing, painting, or playing a musical instrument, you can't practice dealmaking at home. The only way to become a profit-producing dealmaker is to jump in and "do deals." There's no spring training, no preseason, no practice sessions. You can do a certain amount of preparation for each deal - which you should - but you cannot practice the art of dealmaking itself. When it comes to dealmaking, it's strictly baptism by fire.

And that means being willing to jump in and get your feet wet ... which, in turn, translates into rejection ... embarrassment ... and, yes, even failure. The willingness to fail is important, because no matter how good you become at the nuances of dealmaking, your bottom-line results are tied to the law of averages. Which is to say that the more you work at dealmaking, the better you get at it and the more deals you close.

In other words, there is no shortcut to dealmaking success. No sitting at the kitchen table in your underwear, pecking away on a laptop and watching the money roll in. (The only thing that should roll when you read ads filled with that kind of rubbish is your eyes.) Professional dealmaking is a genuine skill and should be approached in a serious manner.

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In many of my books, I relate stories about various deals that I've made through the years, but I rarely have the luxury of going into those deals in great detail. The reason for this is that long stories and an excess of details don't work well in a book, because people are impatient.

I'm the same way when I read. I like authors who cut to the chase. I don't have the patience to read a lot of detail. Which is unfortunate, because when it comes to dealmaking, the devil is in the details. More to the point, the money is in the details.

In other words, superficial knowledge doesn't work in dealmaking. In fact, as many entrepreneurs have discovered to their chagrin, a little bit of knowledge can actually be dangerous. Which is why it's absolutely essential to possess an in-depth knowledge of the intricate details of dealmaking.

With this in mind, a number of my colleagues have bugged me for years about doing a live seminar on the art of dealmaking - a forum that would allow me to go into the kind of detail that is not possible in books. I'm still not sure about the live seminar, because it's an expensive, time-consuming proposition.

I would enjoy doing it, but from a financial standpoint, I'm not sure it makes sense. For one thing, I would have to charge at least $2,000 for a two-day seminar, which a lot folks couldn't afford.

So, as an alternative, I agreed to record an easily affordable audio series that allows me to discuss an array of dealmaking strategies and techniques that I have personally used to reap huge profits - and I do it in three compact hours. My goal is to teach listeners more about dealmaking in three hours than they've learned in everything else they've read and heard on the subject combined. Which is why I decided to title it A Dealmaker's Dream.

I want to make it clear that A Dealmaker's Dream is not a "system." To be blunt about it, so-called success systems are B.S. - all of them - and you can quote me on that. Nor is it a "secret." Admittedly, using the word secret is sometimes justified as a figure of speech, but, in the literal sense, it, too, is B.S. Again, please feel free to quote me.

By contrast, A Dealmaker's Dream is a straightforward presentation of dealmaking strategies and techniques that have worked spectacularly well for me over the years - through good times and bad, in both strong and weak economies. These include methods and maneuvers that have not only made me millions, but have made it possible for me to make untold millions of dollars for others as well.

Harvey Mackay, author of The New York Times #1 bestseller Swim With The Sharks Without Being Eaten Alive, puts it this way:
"What I like about Robert Ringer's teachings is that his unique ideas and insights can be employed immediately. Every corporate executive, sales and marketing person, small business owner, and entrepreneur can reap immediate benefits from his wisdom."

My objective in A Dealmaker's Dream is to pack every session with moneymaking ideas, techniques, and strategies that I know, from firsthand experience, work. A small sampling of what I'll be sharing with you includes:

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I've always been a teacher at heart, so I admit that I get a big kick out of teaching the art of dealmaking to serious entrepreneurs. I can tell you this for sure: Dealmaking is a learned skill, and it's something that everyone (including me) can always improve on.

It's not about trickery or cunning or cleverness ... it's not about playing hardball ... it's not about grabbing all the chips off the table and leaving the other guy empty-handed.

It's about maneuvering your way through the minefields of the dealmaking world and finding the most makeable and profitable deals, laying the groundwork for projecting a strong posture, negotiating the best terms possible, and making sure that you don't walk away empty-handed.

Today, I am absolutely convinced that dealmaking is the highest-paying profession in the world - by far. And further convinced that there is no such thing as a successful, non-dealmaking entrepreneur. In fact, it's an oxymoron.

Which is why I urge you to take advantage of this special offer to protect yourself against the obstacles that the "new New Deal" are sure to place between you and your financial objectives. The time to act is now.

What is the one thing that Barnes & Noble, Amazon.com, Wal-Mart, and Starbucks have in common? What did founders Stephen Riggio, Jeff Bezos, Sam Walton, and Howard Schultz see that others did not?

Great success stories are always motivating, but in this classic audio session, Robert Ringer takes things a step beyond motivation and zeroes in on one of the most overlooked strategies used by some of the most super-successful entrepreneurs throughout the world.

In this knowledge-packed downloadable audio session, Robert Ringer not only reveals this million-dollar insight, but explains how you can utilize it to build a mega-company of your own.

If you're ready for a treasure chest of proven ideas, strategies, and techniques that are guaranteed to dramatically improve your dealmaking skills - and, in the process, increase your income many times over - you won't want to miss out on Robert Ringer's landmark audio series, A Dealmaker's Dream.

By acting today, you can lock in the special price of just $109 - a savings of $120 off the regular price of $229 - which gets you the three-part audio series, 3 typewritten transcripts covering all three recordings, AND Robert Ringer's invaluable audio session The Art of Recasting.

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