On Your Mark, Get Set, Go!

By Robert Ringer

The New Year signals the start of a five-month period that I like to think of as the Window-of-Opportunity Sprint. If you're serious about accomplishing great things this year, you'd be wise to come out of the starting gate fast on January 2 — and keep going at full speed through at least the end of May.

If you don't make major strides toward achieving your goals from January through May, you're going to be playing catch-up the remainder of the year. Once June arrives and the kids are out of school, most people go into their summer swoon. That's when it seems as though everyone you need to talk to has left for Europe, Disneyworld, or a Caribbean cruise for two or three weeks. It can be maddening for those who choose to work year round.

Much of my experience with this problem has been in the book-publishing world. I've long said that if I'm reincarnated, I would like to come back as a high-level publishing executive. These guys have lunch and dinner at the finest restaurants — five days a week — with agents, authors, and fellow publishers. It goes without saying that the tabs for these "business" lunches and dinners are picked up by their companies.

Then there are the sales conferences two to four times a year in such work-conducive environments as Las Vegas, Hawaii, Fort Lauderdale, and Puerto Rico. Throw in the Frankfurt Book Fair in Germany, and the package of travel perks is pretty appealing.

But summer is the biggest perk of all. Beginning in early June, higher-ups at the major publishing houses like to work from their "weekend homes" in The Hamptons ... between trips to Europe, of course. Even rank-and-file book-publishing employees head for their Westchester County and Long Island homes at noon on Friday.

If you call someone at 12:01 p.m. on a Friday in June, July, or August, you're too late. Forget about it until Monday. Unless, of course, the person you need to speak with decides to take another one of those long weekends that publishing executives are so addicted to — in which case he/she may not be back in the office until Tuesday or Wednesday.

Given all this, if you're planning on doing business with a publisher, particularly one located in Manhattan, you'd be wise to make certain that it happens before the temperature hits 75 degrees in New York City. Otherwise, you'll experience this: "On your mark, get set ... and wait patiently for the return of The Hamptonians in the Fall.

But it's not just the publishing business. Regardless of what industry you're in, if you fail to enter the Window-of-Opportunity Sprint from the first workday following January 1 through May 31, don't make the mistake of joining others in a long summer's nap. Instead, use the period of June through August to plant seeds for the Fall. It's a great time to strategize, plan, and create new products.

Fall is the second-best time to do business, but it's a window of opportunity that closes much more quickly than January-May. It begins the day after Labor Day and comes to a gradual halt a few days before Thanksgiving. Unfortunately, when most people return to work the Monday after Thanksgiving, their colons are so bloated with overdoses of mashed potatoes, giblet gravy, and pumpkin pie that they aren't in much of a mood to make decisions.

Instead, they focus on clever methods for stalling their way to the mid-December slowdown for Christmas shopping. And once they reach that point, they can easily bluff their way through Christmas without having to do any meaningful work. After that, of course, everything comes to a halt again until the first workday after January, so you can forget about doing serious business with anyone until then. It's amazing to me how many people live for the slowdown periods and fail to take advantage of the January-to-May and Labor Day-to-Thanksgiving windows of opportunity.

It's worth repeating: If you're serious about making major success strides this year, I strongly advise you to be prepared to come out of the starting gate fast on the first workday in January. Then, other than a slight pause for Easter, maintain your forward progress at a relentless pace and be prepared to turn on the afterburners around the first of May.

I've been operating this way for years, and I can tell you from firsthand experience that it pays huge dividends. My New Year's wish to you is that you set a new personal record in the Window-of-Opportunity Sprint beginning January 2 and that you never look back.

Enough said. It's time to get down in the starting blocks and get on with it. On your mark ... get set ...

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